Terms of Service

1. The service

Markevix helps a business send WhatsApp marketing messages to people who have agreed to receive them. The Markevix team sets up your workspace, helps connect your own WhatsApp Business account, imports your contacts with their consent records, prepares message templates for Meta's review, and runs your campaigns. You get a client dashboard to see your contacts, consent, templates, campaigns, results and invoices.

The service depends on WhatsApp, which is run by Meta. We do not control Meta's systems, reviews or rules.

2. Who can use it

Markevix is for businesses. You confirm that you are authorised to enter into these terms for your business and that the details you give us are accurate and kept up to date.

3. Your account and team

• Each person who signs in has their own login. Do not share logins.
• You are responsible for what is done with your logins and for the people you add to your workspace.
• Tell us at once if you think someone else has used your login.

4. Your WhatsApp Business account

Your WhatsApp Business account and phone number belong to your business, not to Markevix. You connect them with our help and can disconnect them at any time. When you connect, you allow Markevix to send messages, manage message templates and read message status on your behalf through the WhatsApp Business Platform, and only for your campaigns.

Meta charges for WhatsApp messages and bills you directly. Those charges are separate from Markevix's fees.

You must follow Meta's WhatsApp Business Terms of Service, the WhatsApp Business Messaging Policy and Meta's platform terms. If Meta limits, pauses or closes your account or a template, that is Meta's decision and we cannot reverse it.

5. Your responsibilities

• Only give us contacts who have agreed to receive your marketing messages on WhatsApp, and give us accurate consent records (source and date) for them. Markevix does not store a contact without them.
• Be clear with people about who you are and what you will send when you collect their agreement.
• Do not send, or ask us to send, anything that breaks the law, Meta's policies or our Acceptable Use and Anti-spam Policy.
• Tell us promptly if a contact asks you to stop messaging them, so we can record it. Opt-out replies sent to your WhatsApp number are recorded automatically.
• Make sure you have the right to use the names, images, links and other content in your messages.

6. Fees and payment

Markevix charges a one-time setup fee and a monthly plan fee, in Indian rupees, as agreed with you before onboarding starts and as shown on our pricing page. Prices exclude GST, which is added to each invoice. We may charge separately for extra work that is agreed in advance, such as additional contact cleanup.

We issue a tax invoice for each charge. Invoices are due by the date shown on them, usually 15 days after issue. You can pay online from the client dashboard where online payment is switched on, or by bank transfer or UPI using the details on the invoice. If an invoice stays unpaid after we remind you, we may pause campaigns until it is paid.

Cancellations and refunds are described in our Refund and Cancellation Policy.

7. Term and ending the service

The service runs month to month. You can cancel as described in the Refund and Cancellation Policy. We may suspend or end the service if you seriously or repeatedly break these terms or our Acceptable Use and Anti-spam Policy, or if Meta stops your WhatsApp access. Where we can, we tell you first and give you a chance to fix the problem. We may pause a campaign straight away if we believe it breaks the law or Meta's rules.

When the service ends we stop sending messages for you and remove our access to your WhatsApp account. You can ask for an export of your contacts and consent records, and we keep the limited records described in our Privacy Policy.

8. Your data and ours

Your contacts, content and records remain yours. You allow us to use them only to provide the service to you. Markevix keeps ownership of its software, designs and documentation, and you may not copy them or build a competing service from them. How we handle personal data is described in our Privacy Policy, and how to ask for deletion is described on our Data Deletion page.

9. What we do not promise

We work carefully, but we cannot promise results. Whether a message is delivered or read, whether Meta approves a template, and how recipients respond depend on Meta, mobile networks and the people you message. We do not promise any number of messages delivered, replies, or sales.

The service may occasionally be unavailable for maintenance or because of problems outside our control.

10. Limits on our responsibility

To the extent the law allows, Markevix is not responsible for indirect or consequential loss, such as lost profit or lost business. Our total responsibility for any claim related to the service is limited to the fees you paid us for the service in the three months before the claim arose. Nothing in these terms limits responsibility that the law does not allow to be limited.

You are responsible to us for claims that arise from the content of your messages, or from contacts you gave us without valid consent, to the extent the law allows.

11. Changes to these terms

We may update these terms. If a change matters, we tell you before it takes effect. If you keep using the service after that, you accept the updated terms. The date at the top shows when they were last changed.

12. General

These terms, together with the policies they refer to, are the whole agreement between you and Markevix about the service. If a part of them cannot be enforced, the rest still applies. Notices to you may be sent to the email address on your account, and notices to us to the contact details on this page.

13. Law and disputes

These terms are governed by the laws of India. Please contact us first so we can try to solve any problem informally. If that does not work, the courts at the place of Markevix's registered office have jurisdiction.