Acceptable Use and Anti-spam Policy

1. Consent comes first

• Send marketing messages only to people who have agreed to receive them on WhatsApp, and keep evidence of how and when they agreed.
• Do not use bought, rented, scraped or shared lists.
• Do not add someone because they gave their number for another purpose, such as a delivery.
• Markevix will not send a marketing message to a number that has no consent record, or that has opted out.
• Every contact you add or import must carry the source and date of its consent. A number without them is not stored.
• Tell people who you are and what you will send when you collect their agreement.

2. Opt-outs are final

• Every marketing template should tell people how to stop messages, for example “Reply STOP to opt out”.
• When someone asks to stop, in any form, they stop receiving marketing messages. We record the request and do not message the number again.
• Never ask someone to explain or confirm an opt-out, and never re-add them.

3. What you may not send

• Anything illegal, deceptive, threatening, hateful or abusive.
• Content that breaks Meta's WhatsApp Business messaging and commerce policies, including restricted goods and services.
• Misleading claims, impersonation of another business or person, and phishing or requests for passwords or card details.
• Adult content, gambling, and anything else that Meta or Indian law does not allow on the channel.
• Products and services Meta restricts for business messaging, such as health and medical products, alcohol, tobacco, loans and similar financial offers, and multi-level marketing. We may decline or end service to a business in these areas.
• Messages sent to people at a volume or frequency that annoys them or leads them to block or report you.

4. Templates

Templates must describe the real purpose of the message, use the correct category, and give honest example values. Do not try to avoid Meta's review by disguising the content of a message.

5. Keeping quality high

Meta watches how recipients respond. Many blocks or reports lower your account's quality level and can reduce what you are allowed to send, or close your account. We review campaign results with you and may recommend smaller audiences, fewer messages or different wording.

6. What happens if the rules are broken

We may pause a campaign, ask you to change a template or a contact list, or suspend the service. We do this to protect your WhatsApp account, other customers and the people receiving messages. For a serious or repeated breach we may end the service as set out in our Terms of Service.

7. Reporting a problem

If you have received a message you did not want that was sent through Markevix, or you believe someone is breaking this policy, tell us using the contact details on this page and include the number it came from and when. We investigate every report.